CRM Architecture Deep Dive: Building for Scale on Salesforce
DOI:
https://doi.org/10.15662/1tqb1649Keywords:
CRM, AI, Salesforce, MLAbstract
The author in this paper explains, how CRM could be scaled and could be more effective with optimized Salesforce architecture, asynchronous processing, integration design pattern and effective CI/CD administration. The quantitative tests are performed based on high-volume loads of the data, API traffic, simultaneous user and deployment pipeline. The findings claim that the stratified CRM plan, information standardization, modular Lightning elements, and asynchronous Apex have a defining impact of decreasing the processing time, and system stability. It also enhances performance in terms of integration, when it comes to REST API, selective field projection and caching is requested. Systemized processes of CI/CD minimize failures in deploying and enhances reliability. The results identify the role that architecture, as well as operational decisions, play in scalable enterprise CRM settings.
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